Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling. The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available. Business Xposure can provide you with low cost SEO solutions.

Over 76% of prospects are trying to find your business on the World Wide Web.

Web marketing is a crucial part of your website strategy. Whenever we build a site we take time to discuss marketing activities with our clients and help them to formulate a marketing plan. However, if you already have a site, there are a number of ways we can help you.

High search engine placements are a vital part of your web marketing strategy as they are more art than science. There are many things you can do, but nobody can guarantee high placement. We believe in taking practical steps to assist you in attaining the best possible rankings without making rash promises. We offer two services to assist you with search engine placement:
•Search engine optimization analysis: to help you gain better placements on the search engines.

•A site submission service: to submit your site to the major search engines.

Search Engine Optimization Analysis - A report or personalized blueprint for attaining high search engine placements. We perform the following analyses for you:

Keyword identification & trend analysis - Identification of the search terms and phrases most relevant to you, which is the most critical part of the process, and will form a base for later optimizations. We work closely with you to identify those terms most relevant to your business, coupling this with research on the terms and phrases that people are currently searching. We also provide a list, which will generate high levels of traffic to your site, and ensure that it’s the right sort of traffic.

Current site ranking analysis - Using the terms and phrases identified in the previous phase, we then compile a report of where your company currently stands on the top search engines. This enables us to focus on the areas that need the most work.

External link analysis -We search the web for sites currently linking to you and look at how you’re being linked to and the keywords being used.

Site analysis - An analysis of your current sites to determine how it will be effectively indexed by search engines when visited. This takes into account the structure of your underlying code, your content, and how well your keywords are reflected in it among many other factors, which when combined can ensure much higher placements.

Site crawling analysis - An analysis of your sites structure is necessary to ensure that search engine crawlers (a.k.a. spiders) can successfully crawl through your site for their indexing operations. A site, which cannot be crawled properly, will not be indexed properly, thus, resulting in low placements or even no placements under your desired search terms.

Competitive analysis - By looking at your close competition we’re able to gauge their current link popularity and build a picture of the strategies they employ.

We assemble the above analysis into an optimization report, providing a detailed list of the necessary steps to a fully optimized site. It will highlight the areas where maximum benefit can be gained based upon the evidence gathered. Furthermore, maintenance steps will be included to ensure that gains in placement are maintained post optimization.

The above service starts from $179.99, depending on the website size and industries served.

The importance of high placement in search engines can best be explained by looking at some statistics. The following is taken from Target Marketing magazine (http://www.targetonline.com):

Top Ways Websites are Discovered

	Banner ads		1.0%
	Targeted email		1.2%
	TV spots		1.4%
	"By accident"		2.1%
	Magazine ads		4.4%
	Random surfing		20.0%
	Word of mouth		20.0%
	Search engines		46.0%

The 46% using search engines to find sites relates to some 345,000,000 unique visitors each month to the major search engines, a number that increases month upon month. This breaks down across the search engines as follows:

	AOL		78.5 million
	MSN		67.4 million
	Yahoo		67.4 million
	Terra Lycos		38.8 million
	Excite		28.7 million
	Google		16.6 million
	Ask Jeeves		14.5 million
	iWon		10.9 million
	GoTo		10.4 million
	LookSmart		8.6 million
	AltaVista		6.9 million

So, search engine inclusion is crucial, but what about high placement? Well, it’s when you consider that most people don't look past the first three pages of results. Indeed, a significant number don't even look past the first page. Therefore, it’s vital to get a good listing under the search terms, which are important to you, otherwise your competition is still benefiting from all the traffic.