Marketing Services / Content Writing
Marketing Services
Business Xpousre uses a local marketing firm called Xposure Group that provides content writing and marketing services for our clients at a reduced cost. Xposure Group will work directly with your church and is not affiliated with Business Xposure.
Steve Holub, a marketing/public relations veteran with more than 30 years experience helping organizations and their people grow and prosper, heads up our Marketing Department. Almost a native Floridian -- he moved here from Chicago in 1982 -- Steve has worked for the largest PR firm in the U.S., several local medium-sized agencies and had his own independent consulting practice as well. He has also worked with organizations of all sizes and in all stages of development, from brand new start up ventures to companies going public to international ventures. This experience has allowed him to become thoroughly versed in most of the marketing tools and techniques from web site copywriting and promotion to speechwriting, media relations, special events, community relations, and print, broadcast and Internet advertising. "It is a pleasure to be able to put my experience to use for such an important cause as church marketing. Helping churches to grow and expand their ministries is more important today than ever".Your new web site can open up a whole new level of ministry for your church and your members. It can be a clearinghouse of information sharing, gathering and storing. A catalyst to promote your special programs and solicit member and community support. A vital part of your outreach efforts, and paint a living picture of your church for prospective members.
It can also encourage your members to participate in your church and your programs, by making it easier for them to learn about upcoming events and programs, by recognizing members and volunteers for their efforts, and by obtaining valuable feedback and suggestions through periodic member surveys.
Properly promoted and maintained (to make sure there is fresh information to encourage repeat visits), your web site can spread your weekly sermons beyond those who attended, spread news of your special ministry through Speakers Bureaus and Social Media such as Facebook and Twitter. It can even help raise funds while raising visibility for your church through online sales of appropriate religious items with your church's name and logo on them.
Finally, your web site can help provide the Foundation for all your other marketing and outreach efforts, from Print Advertising to Radio Ads to Direct Mail and partnerships with other community organizations.
The key is to have a sound church marketing plan and vision that fits and supports your unique organization and your goals. You must clearly communicate, in terms that each of your members and potential members appreciates, what your members believe and how they benefit and grow while contributing to your church and the community at large.
We have designed a series of Marketing Packages to help you do just that, as efficiently and economically as possible, starting with helping to introduce and promote your new web site.